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If it’s luxury you’re after, Melbourne is one of the most premium destinations in the southern hemisphere.

You’ll find it easy to indulge in the premium lifestyle Melbourne has to offer. We’re home to elite schools, luxury goods and services, and premium food and property. We also have VIP products and services to suit the most discerning tastes.

As one of Asia Pacific’s leading finance and banking capitals, Melbourne provides all the luxuries and conveniences of an affluent global metropolis. 

Melbourne's 24-hour domestic and international airport provides easy access to Australia and the world.  Melbourne is also one of the events capitals of the world with a calendar packed year round with an outstanding variety of sporting, cultural, lifestyle and artistic events and festivals. Popular events include the Melbourne Grand Prix, the Spring Racing Carnival and the Australian Open tennis tournament.

Relocation services

You can enjoy an easy transition into your new life in Melbourne with help from premium relocation and migration specialists. These services often offer an end-to-end service: they can advise you or provide referrals to quality specialists to secure everything you need:

  • the best housing in the best suburbs
  • the best schools for your children
  • concierge/butler services
  • domestic and business staff
  • personal language teachers
  • security consultants
  • interior designers, garden designers and feng shui experts. 
See the Relocation Checklists for more information.

Financial services

The Victorian Government’s Significant Investor Services Directory lists Victorian-based organisations that offer financial and business services and support for investors and business migrants, including: 

  • financial planning
  • investment banking
  • fund management
  • wealth management
  • accounting and consulting
  • legal services. 

Real estate

Our premium real estate ranges from the grandeur of our prized Victorian, Edwardian and early-twentieth-century garden estates in the eastern and bayside suburbs to the stunning architectural design and spectacular views of our inner city luxury penthouse apartments.

Melbourne’s most prestigious schools are conveniently located in, or close to, our most sought after suburbs.

Most desirable real estate

Visit domain.com.au, realestate.com.au or myfun.com (in Chinese) to find out more about house options and prices.

CBD Penthouses Melbourne CBD penthouses are the most desirable properties in Melbourne. With some of the Southern Hemisphere’s tallest buildings, penthouses in Melbourne are among the most expensive real estate in the city.
Brighton’s Golden Mile This highly prized area in the bayside suburb of Brighton offers bay views and large estates. Bay frontage is particularly prized but very difficult to acquire.
Toorak This leafy suburb on the south bank of the Yarra River is one of Melbourne’s richest suburbs. It is home to several prestigious schools and many magnificent properties.
Portsea Located on the tip of the Mornington Peninsula with both bay and surf beaches within close proximity, Portsea is the summer holiday playground of Melbourne’s affluent families.
Balwyn One of the most prestigious suburbs in Melbourne’s inner east, Balwyn gives you access to prestigious schools, large blocks of land, beautiful streetscapes and a stylish lifestyle.

Luxury goods and premium services

You enjoy the best life has to offer in Melbourne – from cars, yachts and luxury retail to premium entertainment and casinos, world-class fine dining and luxury travel experiences.

VIP transport

Melbourne has a number of dealerships specialising in premium vehicles and luxury car rentals and chauffeur services.

Jet services – including private charter, fixed base operator (FBO) services, aircraft maintenance and management – and tailored travel experiences are available at Melbourne’s Essendon Airport. 

Helicopter services for transfers, business, or leisure flights are available from the city and several Melbourne airports.

Melbourne’s Port Phillip Bay is home to several yacht clubs offering marina berths, boating academies, waterfront support services and reciprocal rights with yacht clubs worldwide.

Luxury yacht hire services take advantage of the city’s location on the Yarra River and Port Phillip Bay to provide serviced and catered chartered luxury yachting experiences.  

Luxury retail 

Melbourne is one of Asia Pacific’s most sophisticated retail destinations, with an exciting mix of international designer brands, world-class department stores and unique local retailers. You’ll be able to find premium products that reflect your personal style easily.

Key signature boutiques for the world’s leading designer clothing, jewellery and leather goods brands including Gucci, Chanel, Prada, Louis Vuitton, Monards, and Salvatore Ferragamo can be found on Collins Street, at the Crown Entertainment Complex, and at Chadstone – the largest shopping centre in the Southern Hemisphere. 

Bespoke tailoring and personal shopping services are also available, to bring the best of Melbourne and the world to you. 

Premium food and wine

Melbourne is an internationally-recognised food and wine destination, known for the integrity of its primary produce and the sophistication of its dining scene. 

The world’s finest oysters, abalone, crayfish, premium wagyu beef, heritage breed pork and organically grown heirloom vegetables are prepared by highly skilled local and international chefs who compete to advance their reputations in this highly prestigious market.

The city’s best restaurants are temples of both gastronomy and interior design and the city’s premium hotels and casino have attracted signature restaurants from some of the world’s biggest names.

Melbourne also has personal chefs and caterers of remarkable quality and has magnificent venues for business entertaining of every scale. 

The city’s premium wine specialists can advise on the best known blue chip investment wines as well as boutique producers from the Yarra Valley, Mornington Peninsula and Geelong regions of Victoria.

Luxury getaways

The premium wine regions close to Melbourne, including the Yarra Valley and Mornington Peninsula, are home to luxury accommodation, fabulous restaurants, spas, and golf courses for indulgent getaways.